Urbanism versus Branding
for Montréal’s Quartier des Spectacles

The dAb Collective Proposal


dAb collective developed a threepronged strategy for approaching urban issues in the area. Abundant research material provided by the City of Montréal, a member of the Partnership and host to the competition, indicated that although there are many venues and seats available in the area, visitors to the city tend not to purchase tickets while in town, tending instead to frequent the free festival events they wander into. dAb hoped to link urban wandering to issues of sustainability, to social activism, to an urbanism sensitive to hearing and smell, and to the network of urban venues in the district.



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Le spectacle est le capital á un tel degré d'accumulation qu'il devient image.



Guy Debord, La Société du spectacle, 1967 Chapitre 1, 34