Urbanism versus Branding
for Montréal’s Quartier des Spectacles
Urbanism versus Branding
for Montréal’s Quartier des Spectacles
Tony Round adapted his proposal for an innovative acoustic web site to the area, allowing the potential audience to sample the sounds of a performance as part of the process of choosing which performance, concert or sound event according to a test listening. The customized web site used an ear icon instead of an arrow, and moving the ear over the location of a music hall prompted the sound of the performer scheduled to play at an upcoming date.

Le spectacle est le capital á un tel degré d'accumulation qu'il devient image.
Guy Debord, La Société du spectacle, 1967 Chapitre 1, 34
left: Quartier des
Spectacles Web Site
proposal. The map
locates music halls.
Moving the mouse
over a particular venue
prompts a sample of the
music performed on an
upcoming date. Web
Page concept and design
by Tony Round.