Urbanism versus Branding
for Montréal’s Quartier des Spectacles
The dAb Proposal included further analysis of the urban development processes of the area, advocating new small scale affordable housing and criticizing several of the demolition proposals where vernacular buildings accommodating small business were to be torn down to create empty, poorly conceived public squares, while voluminous, gargantuan, outsize-scaled development projects were proposed for adjacent sites. These inappropriate kinds of projects contradict the urban commercial patterns of the downtown. Suggestions for small-scale development that could still be relatively high-rise, in particular respecting the traditional small property lot patterns in the neighbourhood, were advocated, in contrast to the massive lot consolidation and bloated volumes characteristic of the built form proposals in recent competitions. This central part of town would be well served by smaller scale precinct planning and development that recognizes the advice of perceptive urbanists, experts ranging from Françoise Choay to Jane Jacobs to Christian Devillers. This was the perspective of the dAb Collective: the ideal of an urbanism that integrates the concerns of ecology, the sounds and senses of the city, and the social needs of the neighbourhood came together in a collective project and process that aims to connect the urban population with its urban form and landscape.
Urbanism versus Branding
for Montréal’s Quartier des Spectacles




Le spectacle est le capital á un tel degré d'accumulation qu'il devient image.
Guy Debord, La Société du spectacle, 1967 Chapitre 1, 34
above: concert venues within the Quartier des Spectacles.